13 Nov 2020

The “Cava dei Balestrieri” wins the American public

Meduza live streaming on Live Nation


On Wednesday night, the suggestive location in the old town of San Marino City was chosen by Meduza - well-known House music group - for a live streaming on Live Nation Entertainment. Over 1 million views.

"A magic castle, one of the most beautiful locations ever chosen for a Live of our broadcaster".

These are the words with which the speaker of Live Nation Entertainment, a historic American entertainment multinational based in Beverly Hills, commented on what happened on the night between Wednesday and Thursday inside the Cava dei Balestrieri.

The location, among the most evocative of the old town of San Marino City, was chosen as the stage for a very special live streaming: Meduza, the famous Italian EDM group, famous for internationally successful singles such as Piece of Your Heart, Lose Control, Born To Live. In particular, the first track reached the second position of the UK Singles Chart and on 20 November 2019 it was nominated for the Grammy Awards in the "Best Dance Recording" category.

The numbers that the live broadcast has reached are truly impressive for the smallest Republic in the world: over 1 million views, with maximum peaks of 32,000 people connected at the same time and more than a thousand comments.

An initiative that complied with all the regulations to fight the Covid-19 health emergency: in the Cava dei Balestrieri only the DJs and the camera operators were present for the filming. This can be fully considered an innovative way to promote our country abroad at no cost, even for a younger and very distant audience like the American one.

The recorded video will soon be published on the band's official Youtube channel.