World Tourism Day is celebrated every year on 27 September with an ad hoc theme and all member countries of the World Tourism Organization will celebrate it with various initiatives.

The theme chosen for the 2026 edition is Digital Agenda and Artificial Intelligence to redesign tourism.

On the occasion of World Tourism Day in San Marino it will be possible to visit the State Museums for free.

State Museums include:
First Tower
Second Tower
State Museum
National Gallery
Stamp and Coin Museum
Saint Francis Museum
Public Palace

Opening hours: from 9.00 to 17.00
(last entry 16.30)

Program to be defined